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Human beings have a fundamental need to belong. Golf can provide a rich environment to cultivate and fuel community and connection
Time playing golf with friends and family, or being a member of a golf club, offers this chance for in-person interaction and to feel part of a tribe.
Golf cultivates, but also positively affects, community at large – where it can have a meaningful social impact on local and regional neighbourhoods.
did you know?
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43%
Of golf fans say contributing to their community is important to them
63%
Of golf fans say that spending time with their family is important to them
35%
of golf fans believe that sports organisations and athletes should take a stand against social issues
36%
of golf fans use the internet to make new connections
Source: GWI Q1-Q4 2022
A family-friendly, healthy, outdoor activity, in a sustainable environment offering players the chance to switch off from technology, cultivating real social networks and human interaction
"Golf brings together friends, families and communities in a healthy, shared green space. Offering the chance to
mend social fabric - with endemic loneliness, weakening bonds within local communities and the ongoing risk of digital media."
% of fans that have visited a neighbourhood or community forum in the last week
Source: GWI, Q1-Q4, 2022
90% of team managers at GolfSixes league felt the league created a greater connection with parents and children.
Source: Golf Foundation
Hear it from the experts
DR KERRY GRIFFITHS
Senior Research Fellow in the Sport Industry Research Group
"Our research has shown that golf can be the bedrock of community and friendships - reducing social isolation & loneliness"
DR. RICHARD LUKER
Social Psychologist
"Golf is championed for its health benefits, time away from technology, socialisation - which together help form loyal communities and fan engagement."
PROF. JENNY ROE
Director of the Center for Design & Health at the University of Virginia
"Among a host of cognitive, mental and physiological benefits, golf enhances social wellbeing through in-person interaction and community"